Campsites in national parks typically cost around $20 to $40 a night. Parks Project, the national parks-themed lifestyle and apparel company, is betting you’ll pay more than that — a whole lot more.
The brand recently launched its first-ever experiential trips in Sequoia and Joshua Tree National Parks. They take luxury (and cost) to a whole new level. It’s part of a growing trend among apparel and media brands to focus on curated experiences and travel to boost business. In this case, Parks Project is capitalizing on the allure of America’s iconic national parks to sell premium-priced vacation packages.
What Is Parks Project?
Keith Eshelman and Sevag Kazanci founded the outdoor lifestyle company in 2014, with a focus on giving back to national parks and other outdoor nonprofits, such as the Sierra Club. It offers T-shirts, fleeces, socks, candles, blankets, and more, all inspired by national parks.
Parks Project has collaborated on products with a wide range of clients, from the Red Hot Chili Peppers to the National Audubon Society.
The company says it has donated $2.8 million back to parklands and contributed 5,550 hours of volunteer work since its founding. With a B-Corp certification, it also prides itself on sustainability.
How Do the Trips Work?
Parks Project will partner with Autocamp, a hospitality company, to provide these national park experiences. They’re described as “where boutique hotel meets nature escape.” It offers decked-out Airstream trailers for travelers to stay in near popular outdoor areas, including Asheville, N.C.; Cape Cod, Mass.; Sonoma, Calif.; and the Catskills, N.Y. Its national park locations include Joshua Tree, Yosemite, Zion, and Sequoia.
“Our locations are nestled alongside national parks and the most beautiful nature escapes across America, so you can get outdoors but keep all the comforts of high-end hospitality,” the brand explains on its website.
For its first round of trips, Parks Project will offer 3-night stays near Sequoia and Joshua Tree. Each trip will include up to 40 guests. One ticket costs $2,995, and two tickets cost $4,995.
In addition to 3 nights in an Autocamp Airstream and access to a clubhouse, the cost also covers: meals (three breakfasts, two lunches, three dinners, and three happy hours), guided meditation and yoga, transportation for activities, and evening speakers. For 2 days, guests will pick from a list of “choose your own adventure” activities. The options include:
- Trail Hike
- Nature Walk
- Fly Fishing (Sequoia)
- Rock Climbing (Joshua Tree)
On the final morning, a representative from a local nonprofit will speak with guests for “an intimate discussion on protecting and preserving” the landscape.
The Reasoning
Parks Project is presenting these travel packages as a natural extension of its brand. “Parks Project Trips are our way of bringing the community off the screen and into the parks: curated group adventures with the logistics handled and your new favorite adventure friends already on the guest list,” the brand says on its website.
The trips are “designed for travelers seeking connection, curiosity, and meaningful time in nature. This intimate experience is grounded in community and guided by expert naturalists and local specialists.”
Parks Project has cast these trips with a focus on the land and conservation, but does not advertise the portion (if any) of the trip proceeds that would be donated back to parks. GearJunkie reached out to the brand about this, but did not receive a response by the time of publication.
A Larger Trend
Parks Project is just one of many outdoor brands that has sought to expand into the event and travel sector. A year after discontinuing its in-house adventures program, REI relaunched outdoor trips with Intrepid Travel.
Media company Outside recently hosted its third-annual Outside Days festival in Denver, which featured concerts, guest speakers, and outdoor brands. Arc’teryx hosts clinics, which it calls the Arc’teryx Academy, every year in France, Canada, and the U.K.
Not only do these events engage customers in a new way, but they can also be a financial boon. REI’s 4-day trips to the Grand Canyon and the Rocky Mountain National Parks cost $3,396 and $2,147 per person, respectively.
If all 40 guests for the Joshua Tree trip paid for a single ticket, Parks Project would bring in $119,800. You can book yours on the brand’s website.
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24 Comments
Exploration results look promising, but permitting will be the key risk.
Good point. Watching costs and grades closely.
Good point. Watching costs and grades closely.
Production mix shifting toward Tactical & Survival might help margins if metals stay firm.
Good point. Watching costs and grades closely.
Uranium names keep pushing higher—supply still tight into 2026.
Good point. Watching costs and grades closely.
Good point. Watching costs and grades closely.
Interesting update on Would You Pay $1,000 a Night for a National Park Vacation? Parks Project Thinks So. Curious how the grades will trend next quarter.
Good point. Watching costs and grades closely.
Good point. Watching costs and grades closely.
Exploration results look promising, but permitting will be the key risk.
The cost guidance is better than expected. If they deliver, the stock could rerate.
The cost guidance is better than expected. If they deliver, the stock could rerate.
Uranium names keep pushing higher—supply still tight into 2026.
Silver leverage is strong here; beta cuts both ways though.
Nice to see insider buying—usually a good signal in this space.
Good point. Watching costs and grades closely.
The cost guidance is better than expected. If they deliver, the stock could rerate.
Good point. Watching costs and grades closely.
Good point. Watching costs and grades closely.
Nice to see insider buying—usually a good signal in this space.
Good point. Watching costs and grades closely.
I like the balance sheet here—less leverage than peers.