Detroit-based workwear label Carhartt is once again getting into the pickup truck game, but in what could be the ultimate cross-branding betrayal, it has abandoned all ties with its former corporate partner in favor of its greatest rival. That’s right, the Carhartt name that was once featured on the flanks of the 2021–2023 Chevrolet Silverado HD is now going to appear on the 2027 Ford F-Series Super Duty. Debuting on an F-350 crew cab long bed, the Carhartt package includes a few special exterior cues, an overall-inspired cabin, and some additional protection and capability features.
Subtlety Is The Name Of The Game
The 2027 Super Duty with the Carhartt package, seen in these photos in F-350 form, is most obviously identifiable by its new rolling stock, a set of 20-inch wheels. Their design was inspired, according to Ford, by the textures and details seen around Carhartt’s flagship store in Detroit – think concrete, manhole covers, and the historic mural on the side of the building.
Other exterior cues include new fender vents that ditch the F-250/F-350 designations in favor of Carhartt’s signature yellow branding. The logo also appears on the spray-in bedliner, as well as on tailgate and door decals with a forged carbon texture. The special edition also gets a dark-painted grille and bumpers.
Inside, the Super Duty is a bit more recognizably different, starting with a unique pattern for the cloth upholstery that’s intended to evoke Carhartt’s signature duck canvas material. The seat seams and door panels are triple-stitched, again taking a note from the workwear brand, while an embroidered logo shows up on the front seat headrests and seatback pockets. The all-weather floor mats are unique to the Carhartt edition, sporting yet another logo as well as a texture that comes from the company’s latest tool bag.
Read the full article on CarBuzz
This article originally appeared on CarBuzz and is republished here with permission.
Read the full article here
26 Comments
I like the balance sheet here—less leverage than peers.
I like the balance sheet here—less leverage than peers.
Good point. Watching costs and grades closely.
Nice to see insider buying—usually a good signal in this space.
Silver leverage is strong here; beta cuts both ways though.
Good point. Watching costs and grades closely.
Exploration results look promising, but permitting will be the key risk.
I like the balance sheet here—less leverage than peers.
Good point. Watching costs and grades closely.
Good point. Watching costs and grades closely.
Production mix shifting toward USA might help margins if metals stay firm.
If AISC keeps dropping, this becomes investable for me.
Good point. Watching costs and grades closely.
The cost guidance is better than expected. If they deliver, the stock could rerate.
Exploration results look promising, but permitting will be the key risk.
Good point. Watching costs and grades closely.
Good point. Watching costs and grades closely.
I like the balance sheet here—less leverage than peers.
Good point. Watching costs and grades closely.
Uranium names keep pushing higher—supply still tight into 2026.
I like the balance sheet here—less leverage than peers.
Good point. Watching costs and grades closely.
Nice to see insider buying—usually a good signal in this space.
Good point. Watching costs and grades closely.
Nice to see insider buying—usually a good signal in this space.
Good point. Watching costs and grades closely.